Invited Workshop

Yasuo Nakatani (Hosei University)

Communication strategies for public speaking: How business leaders in TED attract and guide their audience effectively

This workshop shares practical approaches regarding how to plan and develop an effective speech by using relevant communication strategies. The importance of specific training for oral presentation has been argued in the field of business communication. In order to persuade potential stakeholders, a speaker should help listeners identify the purpose of speech at the very beginning. Then the speaker needs to deliver clear and convincing messages to let them follow his perspective easily. To achieve these goals, presentations should be effectively organized to guide and direct audience to understand the contents of speeches. These principles could apply in higher education contexts for oral presentation training. However, to date, there is little research which examines the actual discourse of oral presentations by reliable scientific methods, such as corpus data analysis.

The author has used corpus data analysis on the transcripts of 100 TED speakers in business. The results indicate that there are persuasive terms and collocations for their presentations. It can be said that these are effective communication strategies for public speaking. Moreover, the frequent use of such strategies are significantly different from those of Japanese CEO’s.

In this work shop, we start from reviewing previous public speaking theories and their practice. Then, we share the implications from the current TED corpus analysis regarding effective strategy use. The participants have an opportunity to develop their speech draft and share their ideas with others.

Yasuo Nakatani is a professor of Applied Linguistics at Hosei University. He received his PhD from University of Birmingham and is a visiting scholar at University of Oxford. He has published many papers in competitive journals, such as Modern language Journal. He is a reviewer of Modern Language Journal, TESOL Quarterly, SSLA, Language Learning, System, and Journal of Pragmatics.